Milano Cortina [Olympics]

Brand development was carried out in close collaboration with the Milano Cortina 2026 Organising Committee, accompanying the development of these assets from concept through to implementation and ensuring their alignment with the wider Olympic brand.

The identity brings together a comprehensive set of visual assets developed for the Games, including the emblem, typography, pictograms, mascots, torch and Look of the Games, forming a coherent system across the Milano Cortina 2026 ecosystem.