[Brand Development] [2023 — 25]
Milano Cortina - Olympics
Brand development for the visual identity of the Milano Cortina 2026 Olympic Winter Games, held in Italy in February 2026: from the development of key brand assets to their application across digital, physical and on-site environments.
The identity brings together a comprehensive set of visual assets developed for the Games, including the emblem, typography, pictograms, mascots, torch and Look of the Games, forming a coherent system across the Milano Cortina 2026 ecosystem.
Brand development was carried out in close collaboration with the Milano Cortina 2026 Organising Committee, accompanying the development of these assets from concept through to implementation and ensuring their alignment with the wider Olympic brand.
- Client
- International Olympic Committee
- Role
- Brand Development
- Year
- 2023 — 25
- Scope
- Brand strategy, visual identity, event branding
