DM

[Brand Strategy] [2025]

Brand Book [Olympics]

The first-ever Olympic Brand Book, created to capture the essence of one of the world's most recognised brands and articulate its identity for the future.

Brand Book [Olympics] — Brand Strategy

Built around the Olympic motto Faster, Higher, Stronger, Together, the Brand Book translates the values, character and ambition of the Olympic brand into four distinct volumes, each exploring a different dimension of what the brand stands for and how it connects with people around the world.

The project brings together brand strategy, storytelling and visual expression, balancing more than a century of Olympic heritage with a contemporary perspective on the brand and its role in culture.

Company
International Olympic Committee
Role
Brand Strategy
Year
2025
Scope
Strategy, Concept validation, Project management, Development
Website
Link
Olympic Brand Book — athlete quotations spreadOlympic Brand Book — Building a Better World Through Sport spreadOlympic Brand Book volumes with historic pole vault photographyOlympic Brand Book volume with hurdles photography