DM

[You x Art x Centre Pompidou] [2019]

Rick Owens x Centre Pompidou

Digital activation for You x Art x Centre Pompidou, an exceptional evening bringing together art, fashion and contemporary culture during Paris Art Week, with Rick Owens at the centre of this edition.

Rick Owens x Centre Pompidou — You x Art x Centre Pompidou

You x Art x Centre Pompidou is one of the institution's landmark events during Paris Art Week, inviting a major figure from contemporary culture to take over the museum for a unique evening.

This edition saw Rick Owens stage an exceptional performance within the permanent collection, bringing his creative universe into direct dialogue with some of the masterpieces of modern and contemporary art.

The project formed part of the wider development of the Centre Pompidou's digital ecosystem, extending the visibility and cultural resonance of its programming through digital activation and on-site event coverage, and connecting online audiences with the exceptional events taking place within the institution.

Client
Centre Pompidou
Role
You x Art x Centre Pompidou
Year
2019
Scope
Digital activation Event coverage, audience engagement
Rick Owens x Centre Pompidou — performance sceneRick Owens x Centre Pompidou — Kembra Pfahler performanceRick Owens x Centre Pompidou — performance in the permanent collectionRick Owens x Centre Pompidou — performance in the permanent collectionRick Owens x Centre Pompidou — performance in the permanent collectionRick Owens x Centre Pompidou — Tommy Cash performance